Everywhere you look, you can find some form of signage: on the road, outside restrooms, in front of malls, the list goes on. Signages are an essential asset for any thriving company to have on their property. It enhances brand awareness and gets people through the door.
Custom signage is just as important as your business card or marketing materials. The right signage shows people what your business can do and what they can expect from you. Poorly-designed ones, on the other hand, can leave the wrong impression.
Before you get signs made to order for your business, you must know what goes into making an effective sign. There is more to designing a sign than copying signs you like. By knowing what the common design mistakes are and avoiding them, you can create custom signage for your business that blows people away instead of turning them away.
Here are some of the most common design mistakes outdoor and indoor signage companies deal with tips on what you can do to avoid them.
1. No defined function
A sign is not a pamphlet or a brochure. Given the limited amount of space available for text, it is important to determine what the purpose of the signage will be before having it designed. Stick to one function per sign; otherwise, you might end up confusing the people reading the sign.
Some of the basic functions of a sign include:
- Brand recognition and awareness
- Advertising and marketing purposes
- Inform customers of new products or ongoing promos
- Direct people
- Highlight parts of the shop
Entrepreneurs sometimes feel that they have to include as much information as they can in the sign to get the best value for their money. However, with no defined function and too much information, you run the risk of overcrowding your sign.
Determine the purpose of each sign before you have them made. This will make it easier to decide which aspects or pieces of information should be emphasized in the design.
2. Illegible font
Business signages are designed to communicate and deliver a message from far away. Deciding on the font is essential to make it readable, even from a distance.
There are types of fonts that are not recommended for use on signs. Gothic and fancy scripts, for instance, may look nice, but they are hard to read. Fonts and any images on the sign should be large and legible for people to read, whether they are walking or driving past it.
Small fonts make it difficult for people to read the signage text. This is also why it is vital to place a limit on the amount of text in the signage. With keeping it short, you have more space to use and allows you to increase the size of the text.
3. Wrong font type
Designing and creating business signs is primarily seen as an artistic endeavor. But it is important to note that there is a psychological aspect to choosing fonts. Some types of fonts are associated with a specific look or style.
Fonts can sometimes change the meaning of the message you are trying to convey with the sign. Designers can spend hours going through fonts trying to look for the most suitable one for the message and context.
Comic Sans, for example, are great for signs designed for businesses that have kids as the target audience or market. The font looks out of place when used inside a legal office.
4. Terrible placement
Design and look place second to where the signage is positioned. Perhaps you’ve affixed the sign in a spot where nobody can see it. Placement can also make the sign hard to see or read.
By not considering the location carefully, people may not even know your company exists or where to find it. As a result, you will lose plenty of potential leads and business opportunities.
Make sure that there are no visual obstacles that can block the full view of your sign. A lamppost or growing trees can prevent people from seeing your sign while walking or driving past it.
Think of your placement in the long run. Going back to the issue of trees nearby, you need to keep in mind their potential growth. In a few seasons, they may get big enough to become a visual obstruction.
It is also worth checking what development may be done in the area. You wouldn’t want the sign of a new shop or building blocking your signage.
Creating an effective sign is not just about creativity. There are a lot of factors to consider, including function, font selection, and placement, among others. These are some of the more common mistakes entrepreneurs make when making their own signage.
Ensure that your signage communicates the message you want to convey by hiring a professional signage maker. Experienced sign makers can provide you with the advice and guidance you need to create your brand signage. Get in touch with one today and see the difference.